Bookish tees, sweaters and cozy things for readers who never left the fandom

ONE MORE
CHAPTER.

Soft garment-dyed cotton.
Designs for the books that own you.

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Magic Merch Emporium / Fandom, worn daily

More reading Fewer spoilers Zero reading slumps
Less than 1% of customers use our money back guarantee.
4.9 / 5 1,500+ customer reviewsSee who is wearing MME

Your reading uniform.

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New arrivalsFresh drops. Same cozy cotton.New designs across tees, sweaters, mugs and Kindle cases.Shop new arrivals

Why we love Comfort Colors® 1717

Made for
one more chapter.

The late-night read. The reread. The book hangover. Our garment-dyed tees bring the same easygoing feel to all of it.

Also in the lineup: sweaters, embroidered crewnecks, Kindle cases, blankets, candles and mugs.

  • 100% ring-spun cotton

    Substantial 6.1 oz fabric with a soft feel.

  • Soft from day one

    Garment-dyed for that already-loved feel.

  • Room to curl up

    A relaxed, unisex fit for easy everyday wear.
Find your everyday tee

The Emporium, in real life

Worn by you.

Good merch. Great company. Shop what our readers wear.

4.9 / 5 1,500+ customer reviews
across Magic Merch Emporium Read the reviews ↗
Basgiath War College tee on a reader Comfort Colors® tees Your reading uniform. Fourth Wing sweatshirt worn back to camera Crewnecks and sweaters Book-hangover approved. Stained glass dragon Kindle case on marble Kindle cases Protect the precious. Stained glass woven throw blanket hung in a room Home and living Reading-nook essentials.
Amber candle with label reading "Mentally in Velaris." and "do not disturb."

Your TBR, loosely planned

Pack for the reread.

A soft tee. A candle. Absolutely no spoilers.

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In the bag

Basgiath War College Crest TeeVelaris Retreat Candle